Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your information.
Lifetime Performance Medicine ("Lifetime Performance Medicine," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have. It applies to information we collect through our website at lifetimeperformancemed.com and any related digital properties (collectively, the "Site").
This Privacy Policy does not apply to Protected Health Information (PHI) that you share with us as part of receiving medical services. PHI is governed by the Health Insurance Portability and Accountability Act (HIPAA) and is covered by our Notice of Privacy Practices, which is available at lifetimeperformancemed.com/hipaa-notice.
1. Information we collect
Information you provide directly
When you fill out a contact form, request a consultation, sign up for our newsletter, or otherwise interact with the Site, you may give us:
- Your full name
- Email address
- Phone number
- The membership tier or service you are inquiring about
- Any message, question, or background you choose to share
Information collected automatically
When you visit the Site, we and our service providers may automatically collect:
- Device and browser information (browser type, operating system, device type)
- IP address and approximate location derived from it
- Pages viewed, time spent on each page, and referring URLs
- Cookies and similar tracking technologies
Cookies and analytics
We use cookies and similar technologies to make the Site work, remember your preferences, and understand how visitors use the Site. We may use analytics providers (such as Google Analytics) to help us measure traffic and improve the Site. These providers may set their own cookies. You can control cookies through your browser settings.
2. How we use your information
We use the information we collect to:
- Respond to your inquiries and requests for consultations or information
- Send you appointment confirmations, reminders, and follow-ups when you become a patient
- Communicate with you about your membership, services, or our clinic
- Improve the Site, our services, and the patient experience
- Comply with legal obligations and protect our rights, safety, and property
We do not sell your personal information.
3. How we share your information
We share personal information only in the following circumstances:
- With service providers who help us operate the Site, host data, send communications, or analyze traffic, and who are contractually required to protect your information
- With healthcare providers, laboratories, or other clinical partners when necessary to deliver the services you have requested (subject to HIPAA where applicable)
- To comply with applicable laws, respond to legal process, or protect the rights, property, or safety of our patients, our staff, or the public
- In connection with a business transaction such as a merger, acquisition, or sale of assets, where information is transferred as part of the transaction
We do not share your personal information with third parties for their own marketing purposes.
4. Your rights and choices
Depending on where you live, you may have the following rights with respect to your personal information:
- Access. You may ask what personal information we have about you and request a copy.
- Correction. You may ask us to correct information that is inaccurate or incomplete.
- Deletion. You may ask us to delete personal information we hold about you, subject to legal exceptions.
- Opt out of certain disclosures. You may opt out of certain sharing of your information.
- Marketing communications. You can unsubscribe from marketing emails at any time using the link in any email.
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we have collected, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising). To exercise these rights, contact us using the details in Section 9. We will not discriminate against you for exercising your rights.
5. Data security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. No website or internet transmission is completely secure, however, and we cannot guarantee the security of information you transmit to us.
6. Children's privacy
The Site is intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
7. Third-party links
The Site may contain links to third-party websites, apps, or services that are not operated by us. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third party you interact with.
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Effective" date at the top of this page and post the revised policy on the Site. Material changes will be highlighted on the Site. Your continued use of the Site after changes are posted means you accept the revised policy.
9. How to contact us
Questions about this Privacy Policy or your personal information can be sent to:
Lifetime Performance Medicine
Attn: Privacy Officer
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